The Team

The people you can rely on at the Food Hub

Shon Rainford

As Director for the Worcester Regional Food Hub, Shon Rainford provides strategic leadership, as well as day-to-day oversight of all aspects of the Food Hub’s core operations.  Shon also provides business consultation and food safety training to food entrepreneurs in collaboration with the Worcester State University Center for Entrepreneurship and the Fitchburg State University IdeaLab.

Shon is a certified ServSafe Manager instructor and exam proctor. He is also trained in HACCP, PCQI, Better Process Control School, and Current Good Manufacturing Practices for Animal Food to assist entrepreneurs in the creation and monitoring of their food safety plans as well as prepare for municipal or state food permits.

Shon joined the Food Hub in February 2018 after leading teams at Heifer International, an organization that works with small farmers around the world to end hunger and poverty, as well as Middleton Place, a National Historic Landmark in Charleston, South Carolina.  Prior to joining the non-profit world, Shon owned and operated a small retail business.

Shon is passionate about local, healthy food and supporting small farmers and businesses.  He lives with his wife and children in Rutland, Massachusetts.

Rob Morris
Food Entrepreneurship Manager


Rob’s love of cooking and kitchens started as a teenager growing up in Wellesley MA. He started cooking in high school and later attended New England Culinary Institute in VT. Eager to stretch his wings, he moved to California and completed an internship at La Folie in San Francisco. In the early ‘90s, he returned to Boston to open the Cottonwood Café followed by stints at 29 Newbury and The Tuscan Grill. Again, the West Coast beckoned, so he returned and became sous chef for Gordon Biersch  and soon after opened Vaquero’s Steak House as executive chef. During his second California stint, he also opened his own bakery and catering business, and served as a chef manager for Paula Leduc Fine Catering. Returning again to MA to help with family, he continued catering as well as another passion – all things vintage. He opened Robjets D’Art, a vintage shop in Natick, MA, while continuing to turn out jaw-dropping meals for friends and family. Today Rob’s excited about coaching food entrepreneurs as they launch their own businesses through the Worcester Food Hub — and enjoys showcasing many amazing Worcester area farms, produce growers and food creators. He is a lover of food, wine, all types of music, vintage goods, and his wife Pam (who can’t cook at all but sometimes does the dishes).

Jorge Morales
Operations Associate

Jorge Morales moves amazing local food from farm to consumer.  Find him in our refrigerated box truck delivering food from farms to our incredible buyers and partners.